Shanghai Bright Holstan Co., Ltd.
Shanghai Bright Holstan Co., Ltd.,as the subsidiary of Shanghai Bright Dairy Co.Ltd., is one of the nation's largest integrated dairy industryservice companies.With the 50-year cow raising history, we hold the faith of "professional, efficient and reliable," and perfect ourselves in dairyfarm management and related fields.
Bright Holstan has established nationwide service platform after years of deep dairy farming accumulation.Our scope of business coversmultiple fields including dairy farm management, frozen semen and embryos, cow- specific feed, cow-specific veterinary drugs, farmequipments etc. Base on the advanced technology of dairy feeding, dairy management, we provide customers with professional technologyservices and comprehensive solutions as the starting point. With the team building and the perfection of national sales network , the productsof “Bright Holstan” have covered the whole country, gaining high popularity and reputation in China market.
With the core philosophy of "Professional, Efficient, Trustworthy” and all types of business development at the same time, The company continues to developnew technique & processing of dairy farming according to the industry-education-research alliance mechanism, and actively promotes the construction of standard production system. Westrive to lead our country dairy cow industry development in the direction of “High-yield, High-performance, High-quality, Ecological friendly", focus on the quality of development instead of quantity expansion.
The company formed a technology management committee and set up a research and development center in 2000. The technology management committee is responsible for promotion of dairy industry’s new technique and processing and professional titles assessment of technical personnel in order to form a good study and research atmosphere within the company. The Research and Development Center is responsible for doing research and making development through new technology andprocessing, analyzing feed sample, milk sample and blood samples from company and customers, meanwhile, doing continuous research and development of new varieties of feed. R & D center also owns the fistula-fixed cattle base to implementdairy nutrition Research. With vigorously promoting technological progress, the company builds talent pool by combination of recruitment and introduction. At present, there are 4 doctors, 24 masters, 5 senior professional title staffs, and 18 intermediate grade staffs. At the beginning of year 2007, R & D centers were included in modern dairy technology system of Shanghai comprehensive experimental station by the Ministry of Agriculture. The company always pays attention to intellectual property and itsprotection, in recent years the company has applied six invention patents in new varieties of feed and others, which three were authorized and the remaining three have entered a substantive review stage.
In recent years, the company has undertaken major national and local industrial technology researches and promotion projects and obtained certain progress. In 2004, the company presided the project--"Thoroughbred Dairy Cow Breeding and Feeding Management Technique -- Urban Dairy HerdHigh-Production Technology" and got second prize of the National Agricultural Harvest Project. In 2007, the company completed the project-- " High Quality, Efficient and Ecological Dairy Farming Technology in Southern Metropolitan Outskirts" and awarded second prize of the Shanghai Municipal Science and technology progress. The company also completed more than 10 research projects, such as the Develop Shanghai City Through Science and Education Project---" High-Quality Dairy Cattle and Beef Cattle Breeding" and national science and technology Ministry’s project--" Tenth Five-Year Special Plan in Dairy Industry", the Develop Agriculture through Science and Technology project-- " Test and Promotion by Cow’s DHI”,” New type feed additive research" and so on. In year 2011, the project "High-Quality Dairy Cattle and Beef Cattle Breeding" project was presided awarded the first prize of scientific and technological achievements of Shanghai Bright Food Group.
Our Company is taking active actions in setting the national standards and Shanghai local standards. The national standard of "calf milk replacer" (GB/T20715-2006) have been implemented on March 1, 2007, Shanghai local standard of "large-scale dairy farm production technology specification" (DB31/T356 -2006) has started on June 13, 2006. Both are helped revise by our company. For standardizing technical staff’s operation, the company also set several enterprise standards, such as “technical specifications on dairy cow health care operations", " technical specifications on dairy cow breeding operation", ” technical specifications on dairy cow nutrition operation" and " technical specifications on raw milk quality and operation" and other technical specifications.
Our Company has focused on gaining certification from a variety of quality management systems. Our subsidiary companies, Shanghai Cows Breeding Center and feed companies have passed the ISO900: 2000 quality management system certification in August 2004. The company's dairy farms in Shanghai area owned pollution-free origin authentication of agricultural products in 2006. In 2007, the largest dairy farm around Shanghai area, Shanghai Bright Holstan Jinshan dairy farm past pollution-free origin authentication of agricultural products and was listed as modern agriculture demonstration zones by the Ministry of Agriculture and it also hasChina GAP certification issuedby Dairy Association of China. Our Subsidiary feed companies have also adopted the HACCP certification.
We insist on the mission of being the leader of Chinese dairy industry, focusing on the cooperation among the dairy industry chain, realizingsuperiority sharing, advocating mutual benefit, striving to lead domestic dairy cow industry development in the direction of “High-yield, Cost-effective,High-quality, Eco-friendly”, and creating a new brilliance of China dairy industry.